The appearance and workflow of your website is unbelievably important. Think about it. You have visited your fair share of websites, and you can easily recognize the difference between a polished, user-friendly experience vs. a buggy, shady looking website that was hammered out in a single weekend back in 1996. You know which sites you feel comfortable buying from and which sites send you running the other way.
One of the greatest trends in the last decade has been the emergence of online shopping. It is wonderful in so many ways! For the consumer, e-commerce websites have knocked down the barriers of geography, limited inventory and fighting the crowds on Black Friday. It is more convenient than ever to buy nearly every conceivable product or service from the comfort of your own home. This has also become a tremendous springboard for conventional businesses and entrepreneurs alike.